There are some simple steps that you can take to prevail in
a competitive listing situation. This blog is about an underutilized strategy
that you really need to consider…Use a prelisting package before your
appointment to meet with the sellers.
What’s a prelisting package and how should you deliver it?
A prelisting package should consist of basic information
that you would like the sellers to see before you arrive. Mine includes:
- My real estate resume / bio
- A few marketing pieces for properties that I have for sale now and have sold in the past. Ideally some of these are in the neighborhood of the listing that you are pursuing.
- A marketing plan
- Screen shots of some of my web marketing for other properties that I have listed or have sold
- A hand written note, to the prospective sellers, stating that I am looking forward to meeting them.
Much of this is information that I will also take with me to
the appointment.
Why do this? It raises the prospect’s awareness of me, gives
them some visuals, and gives me a virtual foot in the door before my designated
appointment time.
Yes, this can be delivered by email if one is short of time
and I have used this strategy. I prefer to send a hard copy version in my
branded Prudential folder. Mail is ideal if there is time. Otherwise I may drop
it and leave it on the doorstep. I will not do this if it’s a short sale by the
way. If I leave it on the doorstep, I send the prospects an email letting them
know that I left some advance information for our meeting.
Give it a try and let me know how you do!
Thanks for reading my blog.
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