Just Sell a House

There is so much you can be doing in terms of marketing, social media, training, and networking. It's easy to get bogged down with social media,  improving your website,  planning marketing campaigns, etc. Sometimes what we really need to do is just sell one house. This week!

When I decide it's time to just sell a house, there are a few strategies. One is to go look at some properties in areas I know well (also known as previewing) and find one that looks like a really good deal. Then tell everyone you know about it. Also tell some people who you don't know about it (back to social media). Ask people who they know that would like a property like this.

If this property that you have identified as a great deal (or uniquely desirable in another way such as waterfront, good rental return, great architecture) is vacant, then it's easier to show upon request. That helps if you have a few choices in hot properties (also known as "shiny pennies"). I've sold quite a few homes this way.

Perhaps the hot property you plan to find a buyer for is not a screaming deal, just a great property
for one reason or another. Tell everyone about that property. If they do not want to buy it, ask them if they want to buy any real estate in the area. If your contact / prospect's expectations are realistic and they can get financing (or have cash), you have a new buyer for another property (this happens frequently). Great! But don't abandon the original "Hot property plan".

If you have a few listings, you can always call all of your sellers and ask who would like to reduce their price for a sale in the next week or two.  Yes, you will want to be ready with some new market data and for a conversation. Still you may be surprised at the result of your call.

These are  few ideas you can try for selling a  property this week. Thanks for reading my blog!